Alpharetta · Georgia

Curls,honored.

A private, boutique studio dedicated entirely to curly and wavy hair. Deva-trained cuts, real product education, and styling you can recreate the next morning at home.

By appointment · Inside Phenix Salon Suites · Alpharetta, GA
Editorial portrait of voluminous natural curls styled at Spring Factor Studio in Alpharetta, GA

A studio built around your curl pattern — not against it.

Most salons treat curly hair as an afterthought. Here, it's the whole practice. Every cut is shaped curl by curl, dry, so what you see in the chair is what you take home.

Joie specializes in 2a through 4c — wavy, curly, coily — and works with clients from across the north Atlanta area: Alpharetta, Milton, Roswell, Johns Creek, and Cumming.

Spring Factor Studio interior — deep green private suite with brass chandelier and gold mirror
The Studio

One chair. One client. Zero noise.

A private suite inside Phenix Salon Suites — your appointment, undivided.

Services

What we offer

Deva Cut & Style

The signature curl-by-curl dry cut, shaped to your pattern, finished with a hand-styled set.

Express Cut

A focused trim for returning clients — keeps shape and movement between full visits.

Cleanse & Style

A reset for your curls: deep cleanse, condition, and a polished hand-styled finish.

10 / 10

What clients say

4.9★ average across 67+ verified reviews · Read on Google

Joie really listened to me and worked with me to give me the perfect cut and style. Her product recommendations are working out great. I am so grateful.
Beyond expectations
It can be hard to find someone who truly understands curly/wavy hair, but she nailed it. My hair turned out exactly how I envisioned. Highly recommend.
An amazing experience
Joie confirmed I have a strong 2c curl type and gave me great styling tips. I've been taking better care of my hair ever since.
Stunning results
Find your pattern

What's your curl type?

The 2a–4c system from Andre Walker is shorthand for how tightly your hair coils. Hover or tap a type to see what it looks like and how Joie styles it at the studio.

Wavy
Curly
Coily
Curly · Type 3b
3b

Springy ringlets the size of a Sharpie. More volume, more thirst.

Joie's go-to

Rich leave-in + custard. Refresh daily with a water + leave-in mist.

Curly hair client styled at Spring Factor StudioCurly hair client styled at Spring Factor StudioCurly hair client styled at Spring Factor StudioCurly hair client styled at Spring Factor Studio

Ready to meet your curls?

Online booking through Schedulista. New clients welcome — choose a Deva Cut & Style for your first visit.